The Baby Love Program, implemented in October 1987, is designed to help
reduce North Carolina's high infant mortality rate by improving access
to healthcare and the service delivery system for low-income pregnant
women and children. The Division of Medical Assistance and the Division
of Public Health, Womens and Childrens Health Section, jointly
administer the Baby Love Program in cooperation with the Office of Research,
Demonstrations, and Rural Health Development.
Through the Baby Love Program, pregnant women receive
comprehensive care from the beginning of pregnancy
through the postpartum period. Medicaid currently covers
40.9% of all deliveries in North Carolina. Infants
born to Medicaid-eligible women continue to be eligible
until their first birthday.
Specially trained nurses and social workers called
Maternity Care Coordinators (MCCs) are located in all
100 North Carolina counties to assist pregnant women
in obtaining medical care and an array of social support
services such as transportation, housing, job training
and day care. In SFY 2001, 24,487 pregnant women received
MCC services.
In addition to MCC services, Maternal Outreach Workers,
specially-trained home visitors, work one-on-one with
at-risk families to provide social support, encourage
healthy behaviors, and ensure that families are linked
with available community resources. Originally funded
by the Kate B. Reynolds Healthcare Trust and Medicaid,
the Baby Love Maternal Outreach Worker Program has
expanded from 21 pilot projects to 58 programs located
in various agencies across North Carolina.
The benefit package of covered services also has been
enriched through the Baby Love Program which includes
childbirth and parenting classes, in-home skilled nursing
care for high-risk pregnancies, nutrition counseling,
psychosocial counseling and postpartum/newborn home
visits.
Evaluation of the Baby Love Program shows that women
who receive the services of a Maternity Care Coordinator
average more prenatal visits per pregnancy, have a
higher participation in the Women, Infants and Children
(WIC) Program, and are more likely to receive postpartum
family planning services. Likewise, their children
are more likely to receive well-child care and WIC
services. Mothers who have a Maternity Care Coordinator
have better birth outcomes.
The infant mortality rate for Medicaid recipients
in North Carolina has fallen from 14.9 per 1000 live
births in 1987, the year the Baby Love program started,
to 8.6 per 1000 live births in 2000, the last year
for which we have complete data.
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